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How Markets and Businesses Work

How a Business Makes Money
A Professional Development module.
Revenue, Cost, Profit, and Margin
A Professional Development module.
Profit Is Not Cash
A Professional Development module.
Pricing and Willingness to Pay
A Professional Development module.
Market Size, Market Share, and Growth
A Professional Development module.
Competition and Substitutes
A Professional Development module.
Differentiation and Commoditization
A Professional Development module.
Business Models and Unit Economics
A Professional Development module.
Distribution and the Value Chain
A Professional Development module.

The practice of higher-resolution judgment. XQ was created and architected by BJ Kito.

XQ
Method
In The Field
Learn
Bernard
Book
Journal
Humans
In Practice
Ask Bernard

XQ, its written materials, frameworks, Field Notes, taxonomies and associated methodologies are proprietary intellectual property. Commercial organizations and software products may apply XQ or XQ-derived methods without becoming the source or owner of the XQ system.